UX Design Portfolio
Fina Yuchieh Yang
Product Manager | UX Designer
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ABOUT
First Why
Then What if
Hello, my name is Yuchieh Yang, also known as Fina. I specialize in the role of a Software Product Manager and UX Designer. Over the past years, I dedicated myself to end-to-end SaaS product development and successfully led my Scrum team in delivering innovative B2B solutions. My areas of expertise lie in strategically identifying market needs and prioritizing key functionalities to deliver impactful MVP in an efficient manner.
In the realm of product development, the inquiry of "why" is commonplace, and I am no exception. Nonetheless, my approach goes beyond seeking the core reason; I proactively explore the "what if" scenarios to encompass all possible edge cases. It allows me to provide comprehensive coverage for exceptional situations, ultimately saving the development team from potential obstacles in the future.
I embody the true spirit of agility, which emphasizes team transparency and the ability to adapt quickly to changes. I possess the ability to quickly grasp the big picture while ensuring attention to detail. I consider myself a collaborative player, strategic thinker, and fast learner.
SKILLS
PM skills
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Agile methodologies
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MVP Scope Management
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Product Development Strategy
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Product Analytics
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Market Research and Competitive Product Analysis
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A/B Testing
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Digital Marketing Analytics (Google Analytics)
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AI Product Management
UX Design skills
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User-centered Design Thinking
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Service Experience Design
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Information Architecture & User Flow
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Wireframing & Hi-fi Prototyping with Figma
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User Interview & Usability Test
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Gamification Design
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Information Visualization Design
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Cognitive Design Principle
WORK EXPERIENCE
2023
Product Manager
at DocuWare (B2B Document Management System)
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Develop a comprehensive product strategy aligned with business objectives, market trends, and customer needs.
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Create product roadmaps, define feature priorities, and coordinate with cross-functional teams to ensure timely and successful product releases.
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Conduct market research, user feedback analysis, and stakeholder interviews to translate them into actionable user stories and specifications.
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Utilize data analytics and metrics to evaluate product performance, identify areas for improvement, and make data-driven decisions.
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Work closely with engineering, design, marketing, sales, and support teams to ensure effective cross-functional collaboration.
Munich, Germany
2023
Freelance Project Manager & UX Designer
at ListNRide (C2C Bicycle sharing platform)
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Extract user paint points to drive general product optimation
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Ensure stakeholders' needs are effectively addressed while considering the limitations of the development process.
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Manage project scope
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Determine user flows and feature specs
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Create wireframes, hi-fi prototypes, and feature documentation
Munich, Germany
Jun 2021 - May 2022
B2B SaaS Product Manager & UX Designer
at Wifi Garden (IoT startup)
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Define product roadmap and translate vision into epics, user stories, and acceptance criteria based on a deep understanding of both stakeholder's strategy and user needs
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Evaluate features, assess risks and prioritize tasks
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Manage product scope
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Determine information architecture and user flows
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Create wireframes, hi-fi prototypes, and product documentation
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Lead a Scrum team to continuously deliver MVPs with high transparency and quick corresponding justification
Taipei, Taiwan
Jun 2019 - Dec 2021
Product Manager & Web Marketing Specialist
at Business Weekly (Taiwanese business media group)
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Generate insights and make data-driven marketing decisions with A/B testing and Google Analytics
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Design customer-centered high-end leisure experiences to achieve 95% customer satisfaction
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Plan exclusive VIP member events to increase VIP retention rate by 4%
Taipei, Taiwan
EDUCATION
2022
University of Alberta Software Product Management Specialization
Macquarie Business School Business Intelligence and Data Analytics | Marketing Analytics
Duke University AI Product Management Specialization
Product School Product Analytics Micro-Certification (PAC)
Interaction Design Foundation Information Visualization | Gamification Design | Emotional Design
University of California Data Visualization with Tableau Specialization
2021
Google UX Design Professional Certificate
Google Foundations of Project Management
Google Analytics
2017
National Taiwan Normal University
MA in Europen Cultures and Tourism
Taipei, Taiwan